How do you make your franchise the best of the best? How can you meaningfully contribute to the franchise’s evolution? You may be lucky, and simply following the guidelines of the franchisor will lead to success. But, rising to the top and seeing truly exceptional results typically requires more active involvement. Your franchise has to become something special and take the business model to new levels.
A franchising opportunity is quite similar to the situation faced by peacetime military commanders who gain command of a unit/ship/squadron. The new commander walks into a military unit with solid methodologies already in place. The military provides a defined set of equipment and staffing. How do they make their command tour stand out? How do they rise above the fray and deliver truly exceptional results?
The history of a US Army task force that accomplished what experts thought impossible during the late cold war era offers valuable insights…..
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